cache creek casino resort locationThe “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.Created in 2003 by ad agency R&R Partners, it has inspired movies like The Hangover and What Happens in Vegas, which have helped to propel it into the pop culture vernacular.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.island resort and casino golf tournament(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.“We invented MGM to entertain the human race, to blow the mind of all mankind,” it added, even more preposterously, as it showed shots of real Roman coliseums, Viennese waltzes (that one was inexplicable), and other well-known events with which the company clearly wished to be associated.Phil would say, for Las Vegas and the city’s tried-and-true iconic marketing strategies.lucky creek slots

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borgata casino layoffs 2020Sharknado LiveMore traditional Vegas shows continued to be a big draw, but there was also talk of a new genre of entertainment, such as Sharknado Live, a musical send-up of the hammy sci-fi series which is set to open at a yet-unnamed Caesars property sometime in 2018.Zombie Survival is just one of the immersive VR experiences at Las Vegas’ first ever free-roaming multi-player VR arena, which opened in September at MGM’s palace of millennial skill-gaming, LEVEL UP.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.golden nugget casino kalispellBut Caesars harnessed onto the power of virtual reality to really sell a city.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.harrah s cherokee casino job openings

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