bc slots group pullLas Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.But how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?That was the conundrum now faced by Sin City’s marketing gurus.hotels near oxford casino in maineMeanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who loved the city offered support.It barely mentioned gambling.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.online casino michigan new

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free slot green machineYou can’t market “adult fun” reverentially.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.new cool cat casino bonus codesBut how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?The city’s first responders’ speedy and selfless commitment to getting victims to care was broadcast everywhere, and a softer, more human face became indelibly etched on the Las Vegas Strip’s previously daunting facade.The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.firekeepers casino kenny g

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free slots igtBecause if it ain’t broke, why fix it?More likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.Harvest Festival HorrorBut on October 1, 2017, within 30 minutes of the worst mass shooting in modern American history, the LVCVA the campaign was pulled indefinitely.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.little river casino login