black hawk casino poker rooms(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.The city’s first responders’ speedy and selfless commitment to getting victims to care was broadcast everywhere, and a softer, more human face became indelibly etched on the Las Vegas Strip’s previously daunting facade.But Caesars harnessed onto the power of virtual reality to really sell a city.free big fish casinoLas Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.desert diamond casino tucson rv parking

club player bonus codes

reviews on las atlantis casinoIts VR experience at the Linq allows you to soar like an eagle above the “architectural wonders” of Las Vegas, or tightrope walk from one hotel tower to another “confronting your fear of heights without ever leaving the ground.Phil would say, for Las Vegas and the city’s tried-and-true iconic marketing strategies.That was the conundrum now faced by Sin City’s marketing gurus.chumba casino slotsBut how do you market afour winds casino michigan city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?“We are not in the hotel business, we are in the holy sh*t business,” it claimed.But how do you market afour winds casino michigan city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?no deposit bonus casino codes usa

blackjack casino darpa

black hawk casino denver coloradoBut Caesars harnessed onto the power of virtual reality to really sell a city.It barely mentioned gambling.It barely mentioned gambling.Sharknado LiveMore traditional Vegas shows continued to be a big draw, but there was also talk of a new genre of entertainment, such as Sharknado Live, a musical send-up of the hammy sci-fi series which is set to open at a yet-unnamed Caesars property sometime in 2018.Meanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itsefour winds casino michiganlf as an entertainment giant.“We invented MGM to entertain the human race, to blow the mind of all mankind,” it added, even more preposterously, as it showed shots of real Roman coliseums, Viennese waltzes (that one was inexplicable), and other well-known events with which the company clearly wished to be associated.is mgm casino detroit open today