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peppermill casinosMeanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itself as an entertainment giant.More likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.Instead, it was a time to pause and reflect, before this resilient city and its peopldoubledown casino ibuese decided to get the party started again.free slots zeusBut it took MGM just two weeks to cobble together its own #VegasStrong TV ad spot, narrated by Andre Agassi.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.But how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?twin river casino winners chinook winds casino hrhollywood casino event center(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.You can’t market “adult fun” reverentially.poker casino parisagedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.Las Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.1 casino terrace newport ri caesar casino locationsonline gambling anonymousThe city’s first responders’ speedy and selfless commitment to getting victims to care was broadcast everywhere, and a softer, more human face became indelibly etched on the Las Vegas Strip’s previously daunting facade.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.Zombie Survival is just one of the immersive VR experiences at Las Vegas’ first ever free-roaming multi-player VR arena, which opened in September at MGM’s palace of millennial skill-gaming, LEVEL UP.The city’s first responders’ speedy and selfless commitment to getting victims to care was broadcast everywhere, and a softer, more human face became indelibly etched on the Las Vegas Strip’s previously daunting facade.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.Because if it ain’t broke, why fix it?table games casino alberta star casino gold coast food quarter |