2025.09.17
cache creek casino menuMeanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itsedesert diamond casino and hotellf as an entertainment giant.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.It was a changing year in 2017, as Dr.valley forge casino king of prubia“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.But how do you market adesert diamond casino and hotel city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?“We are not in the hotel business, we are in the holy sh*t business,” it claimed.poker tables at casino call scarlet pearl casinoparagon casino baton rougeCreated in 2003 by ad agency R&R Partners, it has inspired movies like The Hangover and What Happens in Vegas, which have helped to propel it into the pop culture vernacular.“We invented MGM to entertain the human race, to blow the mind of all mankind,” it added, even more preposterously, as it showed shots of real Roman coliseums, Viennese waltzes (that one was inexplicable), and other well-known events with which the company clearly wished to be associated.Las Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.hard rock casino tulsa floor planThat was the conundrum now faced by Sin City’s marketing gurus.It barely mentioned gambling.Meanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who online casinos real cash casino roulette wheel picbrian christopher slots 2021 scheduleBut for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.Instead, it was a time to pause and reflect, before this resilient city and its people decided to get the party started again.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.More likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.What Happens Here, Continues to Air HereThe iconic slogan, “What happens here, stays here” was back on our screens in a new TV spot, and translated into three different languages in a bid to capture a wider global audience.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.chukchansi casino incident twin river casino sports book |