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angel of the winds casino eventsBut how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?That was the conundrum now faced by Sin City’s marketing gurus.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.thunder valley casino appWhat Happens Here, Continues to Air HereThe iconic slogan, “What happens here, stays here” was back on our screens in a new TV spot, and translated into three different languages in a bid to capture a wider global audience.#VegasStrongFor most, the answer was, you don’t.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.little river casino concerts

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live casino 595You can’t market “adult fun” reverentially.The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.Zombie Survival is just one of the immersive VR experiences at Las Vegas’ first ever free-roaming multi-player VR arena, which opened in September at MGM’s palace of millennial skill-gaming, LEVEL UP.twin river casino fall riverReactions were mixed, although many accused the comBut it took MGM just two weeks to cobble together its own #VegasStrong TV ad spot, narrated by Andre Agassi.Meanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who loved the city offered support.fanduel casino android

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