2025.10.07
harrah s cherokee casino layout(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.More likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.#VegasStrongFor most, the answer was, you don’t.harrah s casino hotel atlantic city“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.But how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?“We are not in the hotel business, we are in the holy sh*t business,” it claimed.5 casino court torquay island view casino locationslots 500 casinoBut how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?That was the conundrum now faced by Sin City’s marketing gurus.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.island resort and casino hoursHarvest Festival HorrorBut on October 1, 2017, within 30 minutes of the worst mass shooting in modern American history, the LVCVA the campaign was pulled indefinitely.That was the conundrum now faced by Sin City’s marketing gurus.But Caesars harnessed onto the power of virtual reality to really sell a city.foxwoods resort casino great cedar hotel hard rock casino vancouvercoushatta casino lake charles louisianaSharknado LiveMore traditional Vegas shows continued to be a big draw, but there was also talk of a new genre of entertainment, such as Sharknado Live, a musical send-up of the hammy sci-fi series which is set to open at a yet-unnamed Caesars property somcaesar casino in atlantic cityetime in 2018.agedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.Las Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.The city’s first responders’ speedy and selfless commitment to getting victims to care was broadcast everywhere, and a softer, more human face became indelibly etched on the Las Vegas Strip’s previously daunting facade.peppermill casinos inc stock mgm casino zip code |