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online gambling europe(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.Because if it ain’t broke, why fix it?But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.bicycle casino live poker gamesBut how do you market acasino slot machine rentals city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?“We invented MGM to entertain the human race, to blow the mind of all mankind,” it added, even more preposterously, as it showed shots of real Roman coliseums, Viennese waltzes (that one was inexplicable), and other well-known events with which the company clearly wished to be associated.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.big fish casino tier 4

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bicycle casino redditMeanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itsecasino slot machine rentalslf as an entertainment giant.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.Hoping to lure more millennials and ultimately to bounce back from one of the worst tragedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.But Caesars harnessed onto the power of virtual reality to really sell a city.boomtown casino phone number

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