cache creek casino imagesBut how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?But Caesars harnessed onto the power of virtual reality to really sell a city.That was the conundrum now faced by Sin City’s marketing gurus.viejas casino campground“We are not in the hotel business, we are in the holy sh*t business,” it claimed.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.Meanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itself as an entertainment giant.for doubledown casino

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soaring eagle casino covid 19agedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.agedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.chinook winds casino live cam“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.Instead, it was a time to pause and reflect, before this resilient city and its peoplis the black bear casino buffet opene decided to get the party started again.But it took MGM just two weeks to cobble together its own #VegasStrong TV ad spot, narrated by Andre Agassi.big fish casino clab action lawsuit

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angel of the winds casino covid vaccineIts VR experience at the Linq allows you to soar like an eagle above the “architectural wonders” of Las Vegas, or tightrope walk from one hotel tower to another “confronting your fear of heights without ever leaving the ground.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.agedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.But Caesars harnessed onto the power of virtual reality to really sell a city.The city’s first responders’ speedy and selfless commitment to getting victims to care was broadcast everywhere, and a softer, more human face became indelibly etched on the Las Vegas Strip’s previously daunting facade.“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.chumba casino gold coins value