golden palace casino bsm“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.Las Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.What Happens Here, Continues to Air HereThe iconic slogan, “What happens here, stays here” was back on our screens in a new TV spot, and translated into three different languages in a bid to capture a wider global audience.free slots 3 linesIt barely mentioned gambling.#VegasStrongFor most, the answer was, you don’t.Sharknado LiveMore traditional Vegas shows continued to be a big draw, but there was also talk of a new genre of entertainment, such as Sharknado Live, a musical send-up of the hammy sci-fi series which is set to open at a yet-unnamed Caesars property somdoubledown casino ibuesetime in 2018.bovada casino usa

oxford casino nh

soaring eagle casino net worthBut for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.Meanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itself as an entertainment giant.free online poker no sign upBut Caesars harnessed onto the power of virtual reality to really sell a city.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.But Caesars harnessed onto the power of virtual reality to really sell a city.encore casino update

online casino 100 free spins

four winds casino openBut Caesars harnessed onto the power of virtual reality to really sell a city.The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.Because if it ain’t broke, why fix it?“We invented MGM to entertain the human race, to blow the mind of all mankind,” it added, even more preposterously, as it showed shots of real Roman coliseums, Viennese waltzes (that one was inexplicable),doubledown casino ibues and other well-known events with which the company clearly wished to be associated.#VegasStrongFor most, the answer was, you don’t.But how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?jackson rancheria casino buffet open