2025.11.02
hard rock lake tahoe resort casinoBecause if it ain’t broke, why fix it?But how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.cache creek casino latest newsagedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.“We invented MGM to entertain the human race, to blow the mind of all mankind,” it added, even more preposterously, as it showed shots of real Roman coliseums, Viennese waltzes (that one was inexplicable),doubledown casino ibues and other well-known events with which the company clearly wished to be associated.gold coast casino nightclub mgm grand casino springfield mabthe wynn casino in las vegas nevadaThe “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.That was the conundrum now faced by Sin City’s marketing gurus.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.mgm casino 6dInstead, it was a time to pause and reflect, before this resilient city and its peopldoubledown casino ibuese decided to get the party started again.You can’t market “adult fun” reverentially.You can’t market “adult fun” reverentially.free online slots games with bonus rounds no download captain jacks casino no deposit bonusturtle creek casino near meMeanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who loved the city offered support.But Caesars harnessed onto the power of virtual reality to really sell a city.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.Instead, it was a time to pause and reflect, before this resilient city and its peopldoubledown casino ibuese decided to get the party started again.“We invented MGM to entertain the human race, to blow the mind of all mankind,” it added, even more preposterously, as it showed shots of real Roman coliseums, Viennese waltzes (that one was inexplicable),doubledown casino ibues and other well-known events with which the company clearly wished to be associated.”Expect many more compelling and creative experiences in the coming years from casino companies as this exciting new technology develops.mychoice casino vegas admiral casino free games |