royal ace casino legitBut for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.poker table rules casino this year, Adelson left the building, after he learned that Davis and Clark County had reached a lease agreement without his involvement.That was the conundrum now faced by Sin City’s marketing gurus.Phil would say, for Las Vegas and the city’s tried-and-true iconic marketing strategies.resorts casino ac.com

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casino hoursHoping to lure more millennials and ultimately to bounce back from one of the worst tragedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.More likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.wild west casino las vegasSharknado LiveMore traditional Vegas shows continued to be a big draw, but there was also talk of a new genre of entertainment, such as Sharknado Live, a musical send-up of the hammy sci-fi series which is set to open at a yet-unnamed Caesars property sometime in 2018.What Happens Here, Continues to Air HereThe iconic slogan, “What happens here, stays here” was back on our screens in a new TV spot, and translated into three different languages in a bid to capture a wider global audience.“We invented MGM to entertain the human race, to blow the mind of all mankind,” it added, even more preposterously, as it showed shots of real Roman coliseums, Viennese waltzes (that one was inexplicable), and other well-known events with which the company clearly wished to be associated.aliante casino suites

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casino roulette winning tricksSharknado LiveMore traditional Vegas shows continued to be a big draw, but there was also talk of a new genre of entertainment, such as Sharknado Live, a musical send-up of the hammy sci-fi series which is set to open at a yet-unnamed Caesars property sometime in 2018.Instead, it was a time to pause and reflect, before this resilient city and its people decided to get the party started again.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.Harvest Festival HorrorBut on October 1, 2017, within 30 minutes of the worst mass shooting in modern American history, the LVCVA the campaign was pulled indefinitely.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.hollywood casino buffet open