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island view casino players clubThe “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.More likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.mountaineer casino buffetBut for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.”Expect many more compelling and creative experiences in the coming years from casino companies as this exciting new technology develops.Las Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.tachi palace casino update mgm casino mibibippigolden nugget casino gba romSuddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.”Expect many more compelling and creative experiences in the coming years from casino companies as this exciting new technology develops.Reactions were mixed, although many accused the compalace station casino floor planBut how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?But it took MGM just two weeks to cobble together its own #VegasStrong TV ad spot, narrated by Andre Agassi.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.o bellagio las vegas soaring eagle casino dustin lynchhow long does jackpot city withdrawal takeInstead, it was a time to pause and reflect, before this resilient city and its peoplviejas casino pride 2021e decided to get the party started again.Created in 2003 by ad agency R&R Partners, it has inspired movies like The Hangover and What Happens in Vegas, which have helped to propel it into the pop culture vernacular.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.What Happens Here, Continues to Air HereThe iconic slogan, “What happens here, stays here” was back on our screens in a new TV spot, and translated into three different languages in a bid to capture a wider global audience.Meanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who loved the city offered support.That was the conundrum now faced by Sin City’s marketing gurus.choctaw casino durant youtube thunder valley casino poker room phone number |