2025.09.15
four winds casino 11111 wilson rdThe “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.Reactions were mixed, although many accused the comIts VR experience at the Linq allows you to soar like an eagle above the “architectural wonders” of Las Vegas, or tightrope walk from one hotel tower to another “confronting your fear of heights without ever leaving the ground.chukchansi casino busWhat Happens Here, Continues to Air HereThe iconic slogan, “What happens here, stays here” was back on our screens in a new TV spot, and translated into three different languages in a bid to capture a wider global audience.The city’s first responders’ speedy and selfless commitment to getting victims to care was broadcast everywhere, and a softer, more human face became indelibly etched on the Las Vegas Strip’s previously daunting facade.Created in 2003 by ad agency R&R Partners, it has inspired movies like The Hangover and What Happens in Vegas, which have helped to propel it into the pop culture vernacular.mgm grand casino las vegas hours kansas star casino self exclusionzynga texas holdem poker download free“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.Created in 2003 by ad agency R&R Partners, it has inspired movies like The Hangover and What Happens in Vegas, which have helped to propel it into the pop culture vernacular.Because if it ain’t broke, why fix it?valley forge casino hotelMore likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.But Caesars harnessed onto the power of virtual reality to really sell a city.You can’t market “adult fun” reverentially.hard rock casino vegas closed liberty.slotsonline casino no deposit bonus free spins australia 2021But how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.That was the conundrum now faced by Sin City’s marketing gurus.That was the conundrum now faced by Sin City’s marketing gurus.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.draftkings casino st louis south point casino online poker |