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riverwind casino gift cardsThat was the conundrum now faced by Sin City’s marketing gurus.Meanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who loved the city offered support.You can’t market “adult fun” reverentially.morongo casino golf course“We are not in the hotel business, we are in the holy sh*t business,” it claimed.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.turtle creek casino michigan open boulder station casino vegaswild casino online(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.But Caesars harnessed onto the power of virtual reality to really sell a city.admiral casino keighleyThat was the conundrum now faced by Sin City’s marketing gurus.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.Sharknado LiveMore traditional Vegas shows continued to be a big draw, but there was also talk of a new genre of entertainment, such as Sharknado Live, a musical send-up of the hammy sci-fi series which is set to open at a yet-unnamed Caesars property somcaesar casino in atlantic cityetime in 2018.choctaw casino free gift boulder station casino reservationsangel of the winds casino everett“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.It barely mentioned gambling.Meanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itself as an entertainment giant.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.Meanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itself as an entertainment giant.The city’s first responders’ speedy and selfless commitment to getting victims to care was broadcast everywhere, and a softer, more human face became indelibly etched on the Las Vegas Strip’s previously daunting facade.free casino slots no deposit required big fish casino problems |