2025.09.13
foxwoods resort casino new yorkBut how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?More likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.It barely mentioned gambling.lake tahoe casino jobsZombie Survival is just one of the immersive VR experiences at Las Vegas’ first ever free-roaming multi-player VR arena, which opened in September at MGM’s palace of millennial skill-gaming, LEVEL UP.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.vip club player casino no deposit bonus codes mgm casino eventsdraftkings casino historyLas Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.Created in 2003 by ad agency R&R Partners, it has inspired movies like The Hangover and What Happens in Vegas, which have helped to propel it into the pop culture vernacular.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.pechanga casino ufc fightBut for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.#VegasStrongFor most, the answer was, you don’t.thunder valley casino ca casinos with slots near mepeppermill casino wendoverSuddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.But Caesars harnessed onto the power of virtual reality to really sell a city.agedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.Because if it ain’t broke, why fix it?“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.draftkings casino best slots chukchansi casino craps |