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golden nugget casino laughlinThe “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.Instead, it was a time to pause and reflect, before this resilient city and its people decided to get the party started again.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.soaring eagle casino legends diner“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.The city’s first responders’ speedy and selfless commitment to getting victims to care was broadcast everywhere, and a softer, more human face became indelibly etched on the Las Vegas Strip’s previously daunting facade.Phil would say, for Las Vegas and the city’s tried-and-true iconic marketing strategies.river spirit casino santana

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