2025.10.08
golden nugget casino entertainment“We are not in the hotel business, we are in the holy sh*t business,” it claimed.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.free casino slot machine games with bonusBut Caesars harnessed onto the power of virtual reality to really sell a city.You can’t market “adult fun” reverentially.Because if it ain’t broke, why fix it?fanduel casino partners poker casino kielonline poker casino baden(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.agedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.peppermill casino poker tournamentsIt barely mentioned gambling.That was the conundrum now faced by Sin City’s marketing gurus.Harvest Festival HorrorBut on October 1, 2017, within 30 minutes of the worst mass shooting in modern American history, the LVCVA the campaign was pulled indefinitely.poker cash game casino deauville blackjack online nzblack bear casino newsSuddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.More likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.Because if it ain’t broke, why fix it?Zombie Survival is just one of the immersive VR experiences at Las Vegas’ first ever free-roaming multi-player VR arena, which opened in September at MGM’s palace of millennial skill-gaming, LEVEL UP.Meanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itself as an entertainment giant.But how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?angel of the winds casino covid vaccine casino slot machine winning sound |