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river spirit casino giveaway(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.Meanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who loved the city offered support.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.Instead, it was a time to pause and reflect, before this resilient city and its peopldoubledown casino ibuese decided to get the party started again.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.viejas casino resort hotel

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