2025.11.05
poker casino biarritzBut for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.Zombie Survival is just one of the immersive VR experiences at Las Vegas’ first ever free-roaming multi-player VR arena, which opened in September at MGM’s palace of millennial skill-gaming, LEVEL UP.But how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?seminole casino coconut creek eventsMore likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.ip casino buffet harrah s cherokee casino briofree slot games geishaagedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.But Caesars harnessed onto the power of virtual reality to really sell a city.Because if it ain’t broke, why fix it?turtle lake casino news(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.That was the conundrum now faced by Sin City’s marketing gurus.free slot games hit it rich blackjack 888 casinocasino up northMeanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who loved the city offered support.Created in 2003 by ad agency R&R Partners, it has inspired movies like The Hangover and What Happens in Vegas, which have helped to propel it into the pop culture vernacular.But Caesars harnessed onto the power of virtual reality to really sell a city.Instead, it was a time to pause and reflect, before this resilient city and its peoplviejas casino pride 2021e decided to get the party started again.That was the conundrum now faced by Sin City’s marketing gurus.It barely mentioned gambling.shows at hard rock casino lake tahoe club world casino new player bonus |