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bovada or ignition casinoYou can’t market “adult fun” reverentially.More likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.But Caesars harnessed onto the power of virtual reality to really sell a city.winstar world casino dallasMeanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who loved the city offered support.But how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.clearwater casino employment

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morongo casino jackpot winnersBut how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?That was the conundrum now faced by Sin City’s marketing gurus.You can’t market “adult fun” reverentially.bovada casino phone number“We are not in the hotel business, we are in the holy sh*t business,” it claimed.You can’t market “adult fun” reverentially.The city’s first responders’ speedy and selfless commitment to getting victims to care was broadcast everywhere, and a softer, more human face became indelibly etched on the Las Vegas Strip’s previously daunting facade.hollywood casino mibibippi

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angel of the winds casino gun show“We are not in the hotel business, we are in the holy sh*t business,” it claimed.Its VR experience at the Linq allows you to soar like an eagle above the “architectural wonders” of Las Vegas, or tightrope walk from one hotel tower to another “confronting your fear of heights without ever leaving the ground.“We invented MGM to entertain the human race, to blow the mind of all mankind,” it added, even more preposterously, as it showed shots of real Roman coliseums, Viennese waltzes (that one was inexplicable),caesar casino in atlantic city and other well-known events with which the company clearly wished to be associated.It barely mentioned gambling.“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.mohegan sun casino ct

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