borgata casino instagramThe “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.Because if it ain’t broke, why fix it?mohegan sun casino poconos(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.But how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?big fish casino promo code

7 seven feathers casino

mountaineer casino golf course#VegasStrongFor most, the answer was, you don’t.Las Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.Meanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who loved the city offered support.firekeepers casino dealer salaryIt barely mentioned gambling.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.Its VR experience at the Linq allows you to soar like an eagle above the “architectural wonders” of Las Vegas, or tightrope walk from one hotel tower to another “confronting your fear of heights without ever leaving the ground.blackjack glitch gta 5 online

desert diamond casino million dollar winner

poker tables casinoZombie Survival is just one of the immersive VR experiences at Las Vegas’ first ever free-roaming multi-player VR arena, which opened in September at MGM’s palace of millennial skill-gaming, LEVEL UP.“We invented MGM to entertain the human race, to blow the mind of all mankind,” it added, even more preposterously, as it showed shots of real Roman coliseums, Viennese waltzes (that one was inexplicable),is the black bear casino buffet open and other well-known events with which the company clearly wished to be associated.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.agedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.You can’t market “adult fun” reverentially.turtle lake casino table games