2025.09.19
free slot game sun and moon“We are not in the hotel business, we are in the holy sh*t business,” it claimed.The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.foxwoods resort casino jobsBut Caesars harnessed onto the power of virtual reality to really sell a city.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.The city’s first responders’ speedy and selfless commitment to getting victims to care was broadcast everywhere, and a softer, more human face became indelibly etched on the Las Vegas Strip’s previously daunting facade.draftkings casino login pechanga casino gamespechanga casino tribe(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.wild horse pab casino buffet azMeanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who loved the city offered support.“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.That was the conundrum now faced by Sin City’s marketing gurus.black hawk casino near denver slot casino indonesiafree casino video slot gamesBut Caesars harnessed onto the power of virtual reality to really sell a city.But it took MGM just two weeks to cobble together its own #VegasStrong TV ad spot, narrated by Andre Agassi.Meanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who loved the city offered support.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.Harvest Festival HorrorBut on October 1, 2017, within 30 minutes of the worst mass shooting in modern American history, the LVCVA the campaign was pulled indefinitely.Zombie Survival is just one of the immersive VR experiences at Las Vegas’ first ever free-roaming multi-player VR arena, which opened in September at MGM’s palace of millennial skill-gaming, LEVEL UP.casinos near kingston hollywood casino near me |