is sam s town casino buffet openYou can’t market “adult fun” reverentially.Meanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itself as an entertainment giant.What Happens Here, Continues to Air HereThe iconic slogan, “What happens here, stays here” was back on our screens in a new TV spot, and translated into three different languages in a bid to capture a wider global audience.roulette casino en anglaisBecause if it ain’t broke, why fix it?Created in 2003 by ad agency R&R Partners, it has inspired movies like The Hangover and What Happens in Vegas, which have helped to propel it into the pop culture vernacular.But it took MGM just two weeks to cobble together its own #VegasStrong TV ad spot, narrated by Andre Agassi.is oxford casino open today

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ruby riches slotsZombie Survival is just one of the immersive VR experiences at Las Vegas’ first ever free-roaming multi-player VR arena, which opened in September at MGM’s palace of millennial skill-gaming, LEVEL UP.The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.casino near me virginia“We are not in the hotel business, we are in the holy sh*t business,” it claimed.Las Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.You can’t market “adult fun” reverentially.four winds casino in dowagiac michigan

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admiral casino keighleyMeanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who loved the city offered support.You can’t market “adult fun” reverentially.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.But Caesars harnessed onto the power of virtual reality to really sell a city.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.That was the conundrum now faced by Sin City’s marketing gurus.bicycle casino directions