hard rock casino orlando(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.blackjack casino colorado this year, Adelson left the building, after he learned that Davis and Clark County had reached a lease agreement without his involvement.You can’t market “adult fun” reverentially.But Caesars harnessed onto the power of virtual reality to really sell a city.slot casino reviews

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island view casino check cashing policy“We invented MGM to entertain the human race, to blow the mind of all mankind,” it added, even more preposterously, as it showed shots of real Roman coliseums, Viennese waltzes (that one was inexplicable), and other well-known events with which the company clearly wished to be associated.Sharknado LiveMore traditional Vegas shows continued to be a big draw, but there was also talk of a new genre of entertainment, such as Sharknado Live, a musical send-up of the hammy sci-fi series which is set to open at a yet-unnamed Caesars property sometime in 2018.Meanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itsedesert diamond casino and hotellf as an entertainment giant.Created in 2003 by ad agency R&R Partners, it has inspired movies like The Hangover and What Happens in Vegas, which have helped to propel it into the pop culture vernacular.The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.But how do you market adesert diamond casino and hotel city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?draftkings casino promo code