2025.09.14
casino online pariuri xBut Caesars harnessed onto the power of virtual reality to really sell a city.Zombie Survival is just one of the immersive VR experiences at Las Vegas’ first ever free-roaming multi-player VR arena, which opened in September at MGM’s palace of millennial skill-gaming, LEVEL UP.It barely mentioned gambling.slot casino bingoBut how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?Because if it ain’t broke, why fix it?Las Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.roulette in casino strategy 4 casino courtsoaring eagle casino hoursThat was the conundrum now faced by Sin City’s marketing gurus.Created in 2003 by ad agency R&R Partners, it has inspired movies like The Hangover and What Happens in Vegas, which have helped to propel it into the pop culture vernacular.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.palace station casino on saharaLas Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.”Expect many more compelling and creative experiences in the coming years from casino companies as this exciting new technology develops.The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.roulette casino video free slot games 40 linesseneca niagara casino irving nyYou can’t market “adult fun” reverentially.But Caesars harnessed onto the power of virtual reality to really sell a city.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.It barely mentioned gambling.Meanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itself as an entertainment giant.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.free slot machines to play no download sycuan casino commercial |