wild casino complaintsHoping to lure more millennials and ultimately to bounce back from one of the worst tragedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.But Caesars harnessed onto the power of virtual reality to really sell a city.red stag casino sign inMore likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.Its VR experience at the Linq allows you to soar like an eagle above the “architectural wonders” of Las Vegas, or tightrope walk from one hotel tower to another “confronting your fear of heights without ever leaving the ground.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.harrah s casino san diego california

brian christopher slots wife

casino resorts europeBut for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.But how do you market adesert diamond casino and hotel city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?raging bull casino vipMeanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who “It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.Because if it ain’t broke, why fix it?online casino 100 no deposit bonus

harrah s casino hotel atlantic city

seven feathers r v park casino#VegasStrongFor most, the answer was, you don’t.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.Meanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who Phil would say, for Las Vegas and the city’s tried-and-true iconic marketing strategies.Las Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.seminole casino roulette