2025.09.16
fanduel casino wvBut how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?Because if it ain’t broke, why fix it?But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.morongo casino valet parking“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.What Happens Here, Continues to Air HereThe iconic slogan, “What happens here, stays here” was back on our screens in a new TV spot, and translated into three different languages in a bid to capture a wider global audience.hollywood casino ultipro online casino canada real money jackpot cityroyal ace casino no deposit codeMeanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itself as an entertainment giant.“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.the golden nugget casino las vegasThat was the conundrum now faced by Sin City’s marketing gurus.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.It barely mentioned gambling.admiral casino tunstall club player casino mama bonusscarlet pearl casino d iberville mibibippiInstead, it was a time to pause and reflect, before this resilient city and its peoplis the black bear casino buffet opene decided to get the party started again.Meanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itself as an entertainment giant.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.Harvest Festival HorrorBut on October 1, 2017, within 30 minutes of the worst mass shooting in modern American history, the LVCVA the campaign was pulled indefinitely.The city’s first responders’ speedy and selfless commitment to getting victims to care was broadcast everywhere, and a softer, more human face became indelibly etched on the Las Vegas Strip’s previously daunting facade.poker casino wien twin river casino betting |