aliante casino hotelBut for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.Sharknado LiveMore traditional Vegas shows continued to be a big draw, but there was also talk of a new genre of entertainment, such as Sharknado Live, a musical send-up of the hammy sci-fi series which is set to open at a yet-unnamed Caesars property somviejas casino pride 2021etime in 2018.The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.hard rock casino jackpotBut it took MGM just two weeks to cobble together its own #VegasStrong TV ad spot, narrated by Andre Agassi.Because if it ain’t broke, why fix it?Meanwhile, #VegasStrong was trending organically on Twitter, as people from all over the world who loved the city offered support.kansas star casino blackjack

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river spirit casino security“We are not in the hotel business, we are in the holy sh*t business,” it claimed.Instead, it was a time to pause and reflect, before this resilient city and its peoplviejas casino pride 2021e decided to get the party started again.Meanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itself as an entertainment giant.slot machine san manuel casinoMGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.But Caesars harnessed onto the power of virtual reality to really sell a city.Las Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.silver oak casino promo

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harrah s cherokee casino spaIts VR experience at the Linq allows you to soar like an eagle above the “architectural wonders” of Las Vegas, or tightrope walk from one hotel tower to another “confronting your fear of heights without ever leaving the ground.More likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.You can’t market “adult fun” reverentially.is raging bull casino available in australia