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online casino play for real moneyMeanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itsefour winds casino michiganlf as an entertainment giant.Hoping to lure more millennials and ultimately to bounce back from one of the worst tragedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.But Caesars harnessed onto the power of virtual reality to really sell a city.wild horse casino arizonaYou can’t market “adult fun” reverentially.Created in 2003 by ad agency R&R Partners, it has inspired movies like The Hangover and What Happens in Vegas, which have helped to propel it into the pop culture vernacular.Instead, it was a time to pause and reflect, before this resilient city and its people decided to get the party started again.big m casino slot machines

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d casino in vegasBut how do you market afour winds casino michigan city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?Because if it ain’t broke, why fix it?Its VR experience at the Linq allows you to soar like an eagle above the “architectural wonders” of Las Vegas, or tightrope walk from one hotel tower to another “confronting your fear of heights without ever leaving the ground.hard rock casino kings mountain ncInstead, it was a time to pause and reflect, before this resilient city and its people decided to get the party started again.The city’s first responders’ speedy and selfless commitment to getting victims to care was broadcast everywhere, and a softer, more human face became indelibly etched on the Las Vegas Strip’s previously daunting facade.Harvest Festival HorrorBut on October 1, 2017, within 30 minutes of the worst mass shooting in modern American history, the LVCVA the campaign was pulled indefinitely.angel of the winds promotions

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casino lake george“We invented MGM to entertain the human race, to blow the mind of all mankind,” it added, even more preposterously, as it showed shots of real Roman coliseums, Viennese waltzes (that one was inexplicable), and other well-known events with which the company clearly wished to be associated.You can’t market “adult fun” reverentially.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.It barely mentioned gambling.casino near me indiana

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