2025.09.17
desert diamond casino valencia(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.More likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.MGM’s Show followed shortly afterwards, deemed “too festive” in the aftermath of the tragedy.island resort and casino amenitiesCreated in 2003 by ad agency R&R Partners, it has inspired movies like The Hangover and What Happens in Vegas, which have helped to propel it into the pop culture vernacular.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.That was the conundrum now faced by Sin City’s marketing gurus.hollywood casino poker room more free slot machinescan you really win money on chumba casinoBecause if it ain’t broke, why fix it?Because if it ain’t broke, why fix it?The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.four winds casino creditHoping to lure more millennials and ultimately to bounce back from one of the worst tragedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.But Caesars harnessed onto the power of virtual reality to really sell a city.Created in 2003 by ad agency R&R Partners, it has inspired movies like The Hangover and What Happens in Vegas, which have helped to propel it into the pop culture vernacular.install doubledown casino brian christopher slots youtube todaythree card poker online casinoYou can’t market “adult fun” reverentially.Harvest Festival HorrorBut on October 1, 2017, within 30 minutes of the worst mass shooting in modern American history, the LVCVA the campaign was pulled indefinitely.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.Instead, it was a time to pause and reflect, before this resilient city and its people decided to get the party started again.downstream casino miami oklahoma wild horse pab hotel and casino website |