2025.09.19
gold coast casino las vegas(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.Instead, it was a time to pause and reflect, before this resilient city and its people decided to get the party started again.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.chinook winds casino halloweenLas Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.More likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.restaurants in angel of the winds casino live casino tier creditsfour winds casino employmentWhat Happens Here, Continues to Air HereThe iconic slogan, “What happens here, stays here” was back on our screens in a new TV spot, and translated into three different languages in a bid to capture a wider global audience.More likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.Sharknado LiveMore traditional Vegas shows continued to be a big draw, but there was also talk of a new genre of entertainment, such as Sharknado Live, a musical send-up of the hammy sci-fi series which is set to open at a yet-unnamed Caesars property sometime in 2018.harrah s casino new orleansMeanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itsetachi palace hotel casino california lemoore calf as an entertainment giant.But Caesars harnessed onto the power of virtual reality to really sell a city.“We are not in the hotel business, we are in the holy sh*t business,” it claimed.kansas star casino hotel wichita ks big dollar casino quickie boostlucky tiger casino sign up bonusYou can’t market “adult fun” reverentially.Instead, it was a time to pause and reflect, before this resilient city and its people decided to get the party started again.Harvest Festival HorrorBut on October 1, 2017, within 30 minutes of the worst mass shooting in modern American history, the LVCVA the campaign was pulled indefinitely.#VegasStrongFor most, the answer was, you don’t.”Expect many more compelling and cretachi palace hotel casino california lemoore caative experiences in the coming years from casino companies as this exciting new technology develops.More likely, the “holy sh*t” business suddenly took on a dark meaning that was never intended, but that would forever be echoed after the Mandalay Bay shootout that took the lives on 58 and injured more than 500.twin river casino restaurants boulder station casino telephone number |