pechanga casino yelpBut Caesars harnessed onto the power of virtual reality to really sell a city.“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.That was the conundrum now faced by Sin City’s marketing gurus.table games at jack casinoBut how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?It barely mentioned gambling.(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.red stag casino login australia

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chumba casino terms and conditionsagedies since the MGM fire in 1981 that killed 85 people, Sin City finished out the year still grappling with this Brave New World.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.Las Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history.free casino slots for pcBut how do you market a city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?The “What Happens Here” campaign has been one of the most successful advertising pushes of all time, encapsulating perfectly the city’s promise of escapism and boundless adult freedom.“Together we are one, together we rise, together we shine,” was the message superimposed over an image of the Strip, before the spot cut away to the MGM logo.island resort and casino news

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table roulette casino occasion“It would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Review Journal about the LVCVA campaign.But it took MGM just two weeks to cobble together its own #VegasStrong TV ad spot, narrated by Andre Agassi.Suddenly, not only was Vegas under the spotlight, it was under it in both newly horrible and glorious ways.The city’s first responders’ speedy and selfless commitment to getting victims to care was broadcast everywhere, and a softer, more human face became indelibly etched on the Las Vegas Strip’s previously daunting facade.What Happens Here, Continues to Air HereThe iconic slogan, “What happens here, stays here” was back on our screens in a new TV spot, and translated into three different languages in a bid to capture a wider global audience.Harvest Festival HorrorBut on October 1, 2017, within 30 minutes of the worst mass shooting in modern American history, the LVCVA the campaign was pulled indefinitely.casino 08087