mgm casino concerts(Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.But for all this new-fangled tech and talk of embracing the future and attracting millennials through arcade-style gaming and non-gaming amenities, the Las Vegas Convention and Visitors Authority (LVCVA) reverted to a tried-and-tested classic when it came to its overall marketing campaign in 2017.Harvest Festival HorrorBut on October 1, 2017, within 30 minutes of the worst mass shooting in modern American history, the LVCVA the campaign was pulled indefinitely.scarlet pearl casino winnersMeanwhile, MGM’s Welcome to the Show ad-opic was a yawning, clichéd, and very pleased-with-itself social media and TV campaign, hellbent on asserting the company’s perception of itsedesert diamond casino and hotellf as an entertainment giant.Zombie Survival is just one of the immersive VR experiences at Las Vegas’ first ever free-roaming multi-player VR arena, which opened in September at MGM’s palace of millennial skill-gaming, LEVEL UP.But how do you market adesert diamond casino and hotel city so famous for being brash and glitzy and fun as it faces the most somber moment in its history?hollywood casino in columbus ohio

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